I'm a digital communicator with a unique blend of journalism experience and multimedia expertise. My journey began in China as a news reporter and media strategist, where I co-founded "Green Hornet" and grew it to over one million hits. Now based in Boston, I leverage my Master's in Digital Communication from Emerson College to create impactful content that connects communities and drives engagement.
I specialize in strategic communications, multimedia storytelling, and data-driven outreach. From managing FIELD Network's digital communications at Tufts University to producing social media content for Downtown Boston BID, I combine storytelling skills with modern digital tools to build stronger community connections and amplify organizational impact.
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National Programs Communications and Outreach Assistant Dec 2024 – Present • Beverly, MANew Entry Sustainable Farming Project, Tufts University
- Manage FIELD Network's digital communications, including email newsletters, listserv engagement, and social media outreach, to strengthen community connections.
- Develop and analyze performance metrics for communication channels, optimizing engagement strategies based on data insights.
- Produce multimedia content, including video storytelling and sponsorship materials, to enhance program visibility and fundraising efforts.
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Strategic Marketing Assistant Jun 2023 – Aug 2023, Oct 2023 – Dec 2023 • Boston, MADowntown Boston Business Improvement District (BID)
- Supported marketing team, produced event materials and social media content, spanning photos, posters, flyers, and short videos.
- Conducted a competitive analysis across BIDs within the US, resulting in a strategic plan for augmenting BID's social media growth.
- Leveraged Constant Contact and Salesforce data for in-depth subscriber research and audience segmentation, crafting an initial questionnaire to refine engagement strategies further.
- Managed event tracking in the Downtown Boston area and spearheaded website updates to increase engagement.
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Master's Degree in Digital Communication and Multimedia Sep 2022 – Aug 2024 • Boston, MAEmerson College
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News Reporter & Media Strategist Feb 2017 – Jun 2022 • China (Beijing, Hangzhou)China Youth Daily, China Food Newspaper, Hangzhou Daily
- Reported on local government affairs, collaborating with various bureaus to cover policy developments and public initiatives.
- Led a 5-member reporting team focused on the food industry in Zhejiang, planning and executing events on Safe Consumption in partnership with local authorities.
- Co-founded and developed the news short video brand "Green Hornet," producing high-impact news content with over one million hits.
- Managed digital content strategy, including SEO optimization, headline crafting, and video editing, to enhance audience engagement.
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Bachelor's Degree in Prelaw Sep 2012 – Jul 2016 • Harbin, ChinaHarbin Engineering University (HRBEU)
